PAID SEARCH (GOOGLE AD WORDS)
Google advertisements are a powerful tool. They pop up whenever someone searches Google. They’re called Google Ads or Pay-Per-Click (PPC). These ads bring traffic to your site and can lead to more business.
Google Ad Words can help your business, but before we can get started, we look at your website to ensure there is enough information for Google to serve the ad.
HOW WE APPROACH GOOGLE ADS
We have an initial conversation to get to the heart of what your business is and who your ideal customers are.
We review your website to ensure there’s enough information. If it looks good, we’ll start with Google Ads. If not, we’ll work together to add more content and optimize the site.
We focus on categories that will drive more business to you and work on copy that we think will get you the most clicks.
We review campaigns each month and adjust based on what’s working and what’s not.
organic search (seo)
SEO only truly works if your website is informative and robust. We’ll first start there to see what you’re working with. If you need to improve your site, we’ll have that conversation.
Your site must be optimized for mobile as most people primarily use their phones.
Your site must load fast – especially in mobile.
Your site must be organized and make sense to potential customers.
We’ll review key pieces of technical SEO to make sure your site is optimized correctly, like H1, meta description, and meta titles.
We’ll create keywords to help your search ranking.
We’ll add a Google Analytics tracking ID if you don’t already have one. This will help give you information on your customers and how they use your site.
CONTENT CREATION We’ll develop content that is relevant to your customers by adding blogs to your site inspired by real data on what your customers are already searching.
LINK BUILDING We’ll work to get you added to sites that make sense for your business, like a write-up in the Dallas Observer or CultureMap.
local listings & reviews
We’ll get you set up with a local listing like Google My Business, add your specials, post regularly, and monitor reviews, which means either responding to encourage good reviews or flagging the bad reviews.
We’ll also add you to 10-15 local listing sites, like Bing, Yelp, and more that you may not already know about.
reporting
We’ll check reports in Keyword Planner and add keywords to your site based on what people are searching for. We’ll also review your Google Analytics to determine who your customers are and where they are coming from.
email marketing
If you want to engage with your customers fairly cheaply, we can create a customer database with a program like MailChimp. Having a monthly newsletter helps establish consistency with your customer base and serves as a solid touchpoint.
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